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The Sneaky Way Shampoo Models Get Perfect Hair in Ads and Why It's Total BS





One of the most compelling and important beauty trends of late is the industry's burgeoning dedication to transparency in advertising. Brands such as Dove, CVS, and Madison Reed are pledging to reduce or completely eliminate the use of retouching on campaign imagery, and hopefully, as the year goes on, more companies will follow suit.The latest way a major drugstore line is combating unrealistic beauty expectations comes courtesy of Suave, whose latest ad series is out to expose some of the ridiculous ways shampoo models get "perfect" hair.According to the brand's research, up to 74 percent of millennials don't believe that their strands will ever look like the kind they see in advertisements. We hate to be the bearer of bad news, but those people are right.




Elevate Your Lip Game With Buxom s New Lip Plumping Top Coats





You're probably familiar with the whole "my lips, but better" lip color, but Buxom's newest product has taken the concept one step further for a "your lipstick, but better" effect. The brand just dropped eight metallic shades of Full-On Lip Polish ($20), which is meant to be applied as a top coat over your lipstick. The colors are prismatic to create a multidimensional, sheer finish while plumping your pout and imparting a major dose of moisture at the same time. Read on to check out the unique applicator and swatches on various skin tones.

Multimasking Is the Most Efficient Way to Give Yourself a Facial





We're going to let you in on a beauty editor secret — one mask is never enough. You have to layer your products for the best results. So, of course, we're 100 percent behind the new Instagram skin care craze: multimasking.Multimaskers recommend using several different treatments at the same time to get a customized skin remedy (which is exactly what an esthetician does during your facial). Always getting breakouts around your nose? Apply charcoal or clay in that area. Got dry cheeks? Use a hydrating cream in that particular patch. Have major under-eye bags after a night out? Throw on an eye-specific sheet mask. Creating your own concoction makes it easy to treat combination skin or spot-specific flare ups. Plus, now you have a valid excuse to keep three or more masks in your skin care rotation.




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